[Coupang told to mend its ways after beef blooper] The Fair
Trade Commission기사쓰기:Nov 16 2012 (FTC) fined Coupang for using 금융사이트false
information about Australian beef to promote online sales in August last year
before Chuseok, Korea’s annual harvest holiday. Coup금융사이트ang, Korean social
commerce site that claims to dominate the domestic mar금융사이트ket, advertised the
beef as being “juicy and the superlative” and highly graded under Australia’s
classification system. The so-called “Special S” gr금융사이트ade was later found to
be a complete fabrication, leading the fair tradae watchdog to impose a fine of 8
million won ($736,000).“Although an S grade Australia, it is the third-lowest
grade given to female cows that are less than 42 months old,” said an FTC
official. “As Coupang was금융사이트 selling chuck rib, which is normally tough and
fatty, we decided there was no way it could merit such a high
금융사이트appraisal.”The company posted sales of 117 million금융사이트 within three
days by claiming to sell the beef at a more than 50 percent discount. “In the
future we will encourage sellers of imported beef to prove how the meat is
classified at its country of 금융사이트origin,” the official added.The company
admitted its promotions had been “금융사이트In the beginning, IGM catered to modern
day CEOs who liked the program so much they recommended it to the executives,
who recommended it to their managers, an금융사이트d we grew in a top-down process.”
The negotiation program eventually became mandatory for the Korean ambassadors,
“because 금융사이트sending our diplomats out without formal training is like
sending a soldier out without a gun,” Junn금융사이트 said.The institute emphasizes
the “10금융사이트 commandments of negotiation,” including identifying the
counterpart’s interests, setting realistic standards and making an effort to
reach a